Nonprofits and the Art of Storytelling

The art of storytelling has become a major training topic in the nonprofit sector in recent years as nonprofits’ fundraising, marketing, and engagement with communities depend on honing their narrative skills.

At the annual Media Impact Forum in Philadelphia, social scientists spoke about what they have learned from a deep dive into the science of story building. Conclusions and examples of stories they think are great are available at

A few instructive themes that emerged from the presentation on the Science of Storytelling:

  • Establish a narrative arc

  • Surprise people

  • Use emotion with intention

Annie Neimand, one of the researchers, says that “people are far more likely to remember information if it reaches them in the form of a story.”

Read Sarah’s full article in Twin Cities Business.